The saga of the Long Beach Admirals didn't end with their ouster
from the Western Division of the Continental Football League. When
GM Bob Spitler asked to move the team to Portland, Oregon after week
one and the poor attendance (approx 950) indicated a dire future in
Long Beach and a teenager** wrote to the Executive Director of the
Western Division regarding the problems with the team, the CoFL held
an emergency meeting
and revoked the franchise. Spitler said attendance needed to
be at minimum 6,000 to make the franchise viable.
In an article printed in the Eugene Register-Guard by Neil Cawood,
he reported that Spitler decided to move the team to Portland anyway
and pursue an independent schedule. "Despite the decision of
the CoFL to revoke our franchise and keep us out of Portland, we'll
move our office personnel and 10 of our key ball players at once.
We'll hold a tryout camp for the Portland players as soon as
possible to complete the 35-man roster we intend to carry", Spitler
was quoted. Dick Suess, Jim Harrington, and Frank Ganz were also part of
Spitler's Portland ownership group trying to make the move happen.
Suess was titled as the Admirals vice president when the team
announced on September 12th, 1967, a Portland-area tryout camp on
the weekend of September 16th. Seuss had also been the
President of the Orange County Ramblers in 1967 after acquiring the
ownership stock of the Orange County Rhinos and renaming the team
the Ramblers and was living in California which was a problem for
league officials wanting Portland investment in the franchise.
Peter Murphy Jr., president of the Eugene Bombers would not play the
team unless the CoFL said it was ok, and Danny Hill, executive
director of the division offered this quote: "We've got a lot
of different groups interested in the Portland franchise - people
from Vancouver to Houston - and we're not going to let a shaky
franchise like Long Beach go in there." Hill also indicated that
proof of "local ownership" was a reason for denying the move.
Portland would land the Loggers in
1969 when the Honolulu-based Hawai'i Warriors franchise was formed
and quickly allowed to relocate and rebrand just 18-days before the
season opened, but the players were mainly former Orange County
Ramblers who were claimed by Hawai'i when the Ramblers folded along
with the Charleston Rockets and Oklahoma Thunderbirds.
** In his own words (Dennis Kuno):
The letter I sent as a seventeen year old, was not to a newspaper,
but, directly to the office of Danny Hill who was in 1967 the
executive director of the new Western Division ( Conference ) of the
Continental Football League which was the third league of major
professional football of the 1960's.
In the letter, I had informed Mr. Hill of what I had uncovered in
the operations of the Long Beach Admirals. One must first
understand, that even as a 17 year old, I was then a very astute
junior journalist, and discovered that the six teams that had played
in major western minor football leagues, Eugene Bombers, Orange
County Ramblers, Sacramento Buccaneers, San Jose Apaches, Seattle
Rangers, and Victoria Steelers all had veteran players, many having
had experience in the American, Canadian, Continental, and National
Football Leagues, and had fan bases to build upon. Long Beach on the
other hand had none. It also had a very weak public
relations-publicity department without any civic support. If this
franchise had been serious about putting a team together, it needed
to begin operations a year before it did! The management attempted
to compete with budding major league teams, as if it was a throwback
to an early Atlantic Coast Football League team of
1961 or 1962.
The next factor which had been overlooked, was much of its roster
had junior college only products, in other words, it was a team of
boys being sent out to play men ( four year collegiate and veteran
products ). The Admirals had only a handful of players that had any
pro experience, and only one that had played in any post-season
games, Lou Williams.
Once I had notified Danny Hill, he called an emergency meeting. Long
Beach had been admitted through the Commissioner's office, Sol Rosen
of the Eastern Division ( Conference ). Sol Rosen was surrounded by
completely inept advisors. It was through this non-leadership that
two primary charter franchises were lost, Philadelphia and Richmond.
Furthermore, the Brooklyn Dodger franchise was allowed to be
transferred to Frank Hurn and moved to Akron without investigating
Hurn, who quickly turned out to be a penniless con artist. The same
was true as Alan Eagleson gained primary control of the Toronto
Rifles and completely undermined that franchise. You may recall
Eagleson went to prison for embezzlement of funds of the National
Hockey League Players Association. Both Akron and Toronto folded
after the fourth week of the 1967 regular season.
In the case of Long Beach, Danny Hill's staff was able to verify all
my research, and literally put the ownership on the carpet, and
revoked the franchise. Despite the efforts of the ownership to move
the team to Portland or Phoenix as primarily a road team, the
executive director, Danny Hill once again revoked the franchise, and
prevented even exhibition games be played against the Admirals by
the six remaining Western Division ( Conference ) teams. The paid
attendance of the Admirals' only home regular season game against
Seattle was probably around 950, the two or three thousand
additional fans in the stands were probably papered. The only
verified ideas to increase fans support was to slash ticket prices
by one half and to offer a pony as a prize! If Long beach had been
attempted membership through Danny Hill's office initially, it
would not have even gotten off the ground. Only a handful of its
rostered players were picked up by other teams in 1967
once the team folded.
Thank you.
Dennis Michael Kuno, I
**Update: One very amazing fact I had uncovered about the
Continental Football League, as it was prevented, mostly through
illegal tactics, from gaining a national television contract, the
teams were usually desperate to keep their teams afloat financially.
one method was to under report the attendance figures to the media.
The officials who collected tas revenues from the gates for the most
part looked the other way, as having a team in their city not only
gave them a measure of prestige, but, also provided many jobs to
their communities. This information was verified by several former
owners, of course, off the record, despite no legal ramifications
after all these years. Did you know that Monday
Night Football was originally the first nationally televised slot
that ABC was going to showcase weekly of the Continental Football
League? Bill Walsh verified this before his passing. By
the way, Peter Murphy recently contacted me, and that the Eugene
Bombers were originally scheduled to play their 1968 home games in
Autsen Stadium, but, the college officials would not permit the
Bombers from selling beer at the stadium in 1968, which was the
Bombers' biggest concession money maker at the time at Bethal Park
in 1967. So the deal fell through. I wonder how much beer is sold at
Autsen Stadium today?
Dennis Michael Kuno, I
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